Assist in planning and scheduling CRM campaigns across various channels.
Coordinate with Creative and Marketing teams to gather assets required for campaigns.
Set up, test and deploy campaigns, ensuring proper segmentation and targeting.
Monitor campaign performance during live runs to ensure smooth execution.
Content Management
Add and update content in the CRM plan and AWS ensuring accuracy.
Ensure all messages are aligned with the brand’s tone of voice and optimized for customer engagement.
Maintain a library of approved reusable content and templates for future campaigns.
Performance Monitoring & Reporting
Assist in gathering data for CRM reports, including engagement metrics (open rates, CTR, conversion rates)
Create basic reports to track campaign performance and customer engagement.
Support the CRM team in identifying trends and making recommendations for future campaigns.
System Management & Vendor Collaboration
Support with the integration of new tools and systems to enhance capabilities and scalability.
Support with CRM vendors relationships to stay updated on platform updates, new features and best practices, ensuring timely issue resolution.
Stakeholder Communication
Work closely with regional marketing and operations teams to maintain consistent
campaign communication and localization.
Develop presentation skills to communicate actionable insights
Provide regular updates to the CRM Manager on campaign status and performance
Skills
Experience with CRM/marketing automation platforms (e.g., Salesforce, Braze, MoEngage) as well as analytics tools (e.g., Power BI, Looker, GA4, Tableau, Excel), bonus if any experience with HTML/CSS, JSON, SQL.
Proven ability to manage multiple campaigns, timelines and priorities effectively, ideally using PM tools (e.g. Asana, Jira, ClickUp)
Proficiency in English and Arabic (both written and spoken) is required.
Job Requirement
Experience
Minimum 1+ years in CRM, direct marketing or lifecycle marketing.
