Alamar Foods
"Alamar Foods" is a Saudi-based leading Quick Service Restaurant (QSR) operator in the Middle East, North Africa, and Pakistan (MENAP Region). Over the last 30 years, Alamar Foods has developed a reputation as the foremost trusted QSR operator across the MENAP region powered by the latest technological and digital infrastructure to deliver an unmatched customer experience.
Omnichannel & Scalable Business Model
Alamar operates a unique omni-channel model that facilitates operational excellence and market leading capabilities in the QSR sector across the MENAP region while pursuing a sustainable development strategy that prioritises achieving long-term objectives.
Customer Experience
Alamar’s highly sophisticated technology platforms, including the web-based delivery service, mobile application and CRM platform, offer numerous services at the click of a button while enabling the Company to stay on top of trends and capture live data and insights to improve customer experience and loyalty.
Community
Alamar Foods is committed to the local communities it serves and prides itself on localizing its offering, from the ingredients it uses to the partners it onboards to its ecosystem. The Company is developing a thriving ecosystem of customers, vendors and suppliers, enhancing the experience in Saudi Arabia and beyond.
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Initial Public Offering

Alamar Foods is pleased to announce its intention to offer 41.7% of its share capital to the public through an initial public offering (IPO) and listing its shares on the Main Market of the Saudi Exchange, creating opportunities for investors to participate in the dynamic quick service restaurant (QSR) sector that is steadily gaining momentum in the Kingdom.

Message from the Leadership

“Alamar began more than 30 years ago as a Saudi-based family business with ambitions to bring global brands into the Middle Eastern ecosystem. Alamar’s journey began with the opening of the first Domino’s store in Riyadh, Saudi Arabia, and has since evolved to become the trusted developer and operator of two global household brands, Domino’s and Dunkin’. Since inception, Alamar has focused on building first-class delivery capabilities alongside a dedication to continuous innovation, supporting the business to emerge as a leading QSR operator in the region with an impressive international footprint. This IPO is just the beginning of our next phase of growth which I am excited to oversee for the long-term.”

“The IPO represents an important step in the growth journey of Alamar, enabling the company to capitalize on the strong momentum in the regional QSR sector and create further headroom for innovation and deepen our presence in-market. Leveraging the omni-channel business model and advanced technological capabilities, the Company has established a strong network of local and global partners to deliver an exceptional customer experience both online and in-store that is further bolstered by a highly sophisticated leadership team, based in Saudi Arabia, with a clear vision for the future of the business and the markets in which it operates.”
Ibrahim Abdulaziz AlJammaz
Chairman of Alamar Foods
“Today’s announcement marks an important milestone in Alamar‘s journey. We have a strong track record of profitability while consistently growing our store and geographical footprint, as well as strengthening our operational expertise, which supports our ambition to become the leading player in Saudi Arabia and the wider region. Our vision for the future extends beyond the business, where we seek to make a meaningful impact in the markets where we operate by creating opportunities for local talent and supporting local communities.”

“We have ambitious development plans for the future that leverage our existing platforms to further grow the business and expand through best-in-class digital and distributional operational infrastructure, including the addition of complementary brands to our portfolio of brands and international expansion.”
Filippo Sgattoni
Group Chief Executive Officer of Alamar Foods

Investment Highlights

Leading player in the sector with globally recognized complementary brands

Operating in an attractive macro and demographic environment with strong potential for future growth

An integrated business model supported by well-invested technology platforms, focused on improving customer experience

A scalable platform with multiple avenues for future growth

A track-record of consistent topline growth and profitability

Alamar Foods has a proven management team with a successful track-record

IPO Timeline

ITF announcement

9 June 2022

Book Building starts

20 June 2022

Book Building ends

27 June 2022

Retail Subscription starts

20 July 2022

Retail Subscription ends

21 July 2022

Allocation and Refund

26 July 2022

FAQs

The shares will be listed on the Main Market of the Saudi Exchange.

Please contact one of the selling agents listed below: Riyad Bank, Saudi National Bank (SNB), and AlRajhi Bank; or the Financial Advisors HSBC Saudi Arabia can advise you on the process to invest. Further details will be disclosed in the prospectus in due course. We also recommend discussing your investment related queries with your financial advisor.

Subscription to the offer is available to: This tranche comprises the parties entitled to participate in the book-building process as specified under the Book-Building Instructions. Retail Subscribers: This tranche comprises Saudi Arabian nationals, in addition to any non-Saudi natural person who is resident in the Kingdom and any GCC natural person, provided they have a bank account with one of the Receiving Entities and are entitled to open an investment account. Further details will be disclosed in the prospectus in due course

The final price of the shares will be set after the book building is complete.

Contacts

Investor Relations

investor.relations@alamar.com

Financial Advisor, Bookrunner, Lead Manager and Underwriter

alamarIPO@hsbcsa.com

Communications & IR Advisor

ahmedjebur@fgh.com

Receiving Banks

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The information contained in these Materials is not comprehensive. Although care has been taken in the preparation of the information, not all such information may be accurate and up to date in all respects and the Company accepts no responsibility to update the information contained in this website. No reliance may be placed for any purpose whatsoever on the information or opinions contained in these Materials or any other document or oral statement or on the completeness, accuracy or fairness of such information and/or opinions therein. All information is provided without any warranties of any kind and the Company and its advisers make no representations and disclaim all express and implied warranties and conditions of any kind, including, without limitation, representations, warranties or conditions regarding accuracy, timeliness, completeness, non-infringement, merchantability or fitness for any particular purpose and the Company and its advisers assume no responsibility to you or any third party for the consequences of any errors or omissions. Neither the Company nor its advisers accept any liability for any direct or indirect or consequential loss or damages of any kind resulting from any use of this website or any information contained in it. The Company accepts no responsibility for any contravention of applicable securities laws and regulations by persons as a result of false information provided by such persons.

Neither these Materials nor anything contained therein shall form the basis of, or be relied upon in connection with, any offer or commitment whatsoever in any jurisdiction. Investors may only subscribe in the securities referred to in this announcement on the basis of a duly approved prospectus to be issued and published in due course (the “Prospectus”). Copies of the Prospectus will, following publication, be available from the Company’s registered office and its website at [www.alamar.com]. These Materials are not an offer document for the purposes of the Rules on the Offer of Securities and Continuing Obligations (OSCOs) and should not be construed as such. The CMA and the Saudi Exchange do not take any responsibility for the contents of these Materials, do not make any representations as to their accuracy or completeness, and expressly disclaim any liability whatsoever for any loss arising from, or incurred in reliance upon, any part of these Materials.

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